Argus deploys AI agents that research labs, track who just got funded, map every PI and lab member, run your outreach and keep your CRM current, so your reps spend their week where revenue happens: with customers.
Structural Biology · Northfield University
That's how much of the week the average sales rep actually spends selling. The rest goes to research, data entry, email and internal admin.
1. Salesforce, State of Sales, 5th editionSelling into labs is research-heavy by nature. Before a rep can have one credible conversation, they need to know the science, the funding, and who actually holds the budget. Today, that work is manual.
Hours spent across department pages, publications and grant listings to find who is doing relevant work.
Contacts go stale as postdocs move on, labs grow, and PIs change institutions. Updating it is nobody's favorite job.
Generic templates get ignored by scientists. Personalized notes take time reps don't have, so follow-ups slip.
A new grant means new budget. If your team hears about it weeks later, a competitor already had the conversation.
Each agent handles one piece of the admin that slows your team down. Together, they turn public scientific signals into a ranked list of conversations worth having.
We crawl university and department websites to build a living map of who works in which lab, under which PI, on what research.
Agents read each lab's publications via Google Scholar to learn what science they're doing and every product used in their most recent research.
We pull publicly available funding data, including federal grants and company financing news, so you know who has budget and when.
Agents find net-new labs and companies that match your ideal customer profile and add them to your pipeline with full context.
Personalized outreach that references a lab's actual research, followed by multi-step sequences that never forget to follow up.
A natural-sounding voice agent that handles first-touch calls, qualifies interest and books meetings onto your reps' calendars.
All of it flows into the CRM your team already uses. Argus scores every account on fit, funding and timing, then tells each rep exactly who to contact next and why.
Every published paper lists the materials behind the science. Argus reads the methods sections of each lab's most recent research and pulls out every product they used: instruments, reagents, kits, consumables and software, along with who makes them.
See which labs are running a competitor's product today, and lead with a reason to switch.
Already a customer for one product? See the adjacent products they're buying from someone else.
When a new paper shows a lab adopting a new technique or switching suppliers, your rep hears about it first.
Outreach that names the workflow a lab actually runs earns replies from scientists. Generic pitches don't.
Navarro E., Patel R., Kim S. et al. · Northfield University
| Product | Category | Status |
|---|---|---|
| Ni-NTA affinity resin | Consumable | Competitor |
| SEC column | Consumable | Your product |
| Plunge freezer | Instrument | Competitor |
| 300 kV cryo-TEM | Instrument | Shared core |
| Analysis software | Software | Competitor |
Argus runs continuously in the background. Your reps see the output: prioritized accounts, warm replies and meetings on the calendar.
Agents scan publications, funding records and university sites for labs that match your products.
Each account is built out with the PI, lab members, research focus, tools in use and budget signals.
Records sync to your CRM and get scored, so every rep starts the day with a ranked list.
Email sequences and the AI voice agent open the door. Your rep walks into a warm, informed conversation.
Selling to scientists is different. Budgets follow grants, decisions are shared between PIs and lab managers, and credibility depends on understanding the research. Argus is designed around that reality.
We time outreach to funding events, renewals and fiscal year-end spend, when labs are ready to buy.
The PI approves, the postdoc evaluates, the lab manager orders. We map all of them so no one is missed.
Scientists ignore fluff. Outreach references their published work and the techniques they actually use.
Students graduate and postdocs move on. Continuous re-mapping keeps your contacts accurate.
Adjust the sliders to match your team. Every hour of admin you remove is an hour your reps can spend with customers.
Planning estimate only. Assumes 46 working weeks per year and about 2 hours per customer meeting including prep and travel. Actual results depend on your workflows.
We design, build and run your AI sales operation alongside your team. You get the results without hiring a data team or learning a new platform.
We map where your reps' time goes today and define your ideal customer profile, territories and priorities.
We configure agents, data sources, scoring and messaging, then connect everything to your CRM and inboxes.
We launch with one team or territory and measure time saved, replies and meetings booked before scaling.
We roll out across the organization and keep tuning targeting, messaging and scoring as results come in.
Don't see yours here? Bring it to a strategy call and we'll walk through it with your team's workflow in mind.
No. Argus feeds directly into the CRM and email tools your team already uses. Reps keep working where they work today; the records are just richer, cleaner and ranked.
Publicly available sources: Google Scholar and published research, public grant and funding records, university and lab websites, and company funding announcements. We combine that with your own CRM history to score fit and timing.
Published papers document their materials and methods, including the instruments, reagents, kits and software used, and usually the manufacturer. Argus reads the methods sections of each lab's most recent publications, extracts every product mentioned, matches it to its vendor, and flags whether it's yours, a competitor's, or an open opportunity. That intelligence is written straight to the account in your CRM.
Only if you want it to. Many teams start with rep approval on every message, then loosen controls as confidence builds. Messaging is written in your voice, and the voice agent hands off to a human rep whenever a conversation needs one.
We start with a focused pilot on one team, territory or product line so you can measure time saved, replies and meetings booked before committing to a full rollout.
Yes. Smaller teams often feel the impact most, because every rep is already stretched across prospecting, selling and account management. The same system scales to national and global teams.
Every sequence honors unsubscribes and suppression lists, and we configure outreach rules with your legal and compliance team's standards in mind before anything goes live.
Book a 30-minute strategy call. We'll look at where your team's time goes today and show you what Argus would automate first.